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Why some research reduces uncertainty, some produces weak learning, and some creates dangerous certainty. The Problem Isn’t the Research. It’s the Reasoning. The deck looked
Most product teams don’t need more user signals. They need a decision they can defend. The meeting has a dashboard, a support ticket summary, a
When users hesitate between plans, features, or next steps, the problem may not be too many choices. It may be unclear criteria for deciding with
After the interviews Conversion is falling. The team runs five user interviews to understand why. The sessions go well. Then the team meets to talk